the Organic Review: Target Stores Launching New GMO-Free Food Line

By on June 18, 2013

by Ali Papademetriou

For those who shop at Target, you’ve probably noticed that the corporation sells “higher end” food products such as Archer Farms in its grocery store sections, but now, the chain has publically announced that their food quality is going to shoot even higher.

According to their website, Target will soon be introducing its “new grocery wellness brand” known as Simply Balanced in order to “meet the increasing demand for healthy food products at a great price.” The new food line will not contain any products with artificial flavors, colors, preservatives, or controversial unhealthy ingredients such as high-fructose corn syrup. 105 common food additives will be omitted from the foods.

Nearly half of all of Target’s Simply Balanced foods will be organic and to the delight of many, the corporation has said that most of its food items are made without genetically modified ingredients, too. For those who are still wary about some GMOs still lingering, Target says its Simply Balanced collection will “eliminate all GMOs by the end of 2014.”

Target isn’t the only store to pledge to be GMO-free within the following years. Whole Foods market, a store known as a “natural” and organic supermarket, actually does sell products that contain GM ingredients such as soy lecithin and modified cornstarch. They have recently made a pledge to have all of their products containing GMOs to be labeled as such by 2018.

Similarly, with the threat of the Food and Drug Administration on the verge of approving the first-ever genetically modified salmon for the market, Whole Foods, Trader Joe’s and Aldi have all said they’ll refuse to sell it.

Simply Balanced will be taking the place of two subcategories of Archer Farmers, which include Archer Farms Simply Balanced and Archer Farms Organic. The products that were once known by those names will now sport a Simply Balanced logo.

The Simply Balanced collection offers nearly 250 products across snacks, pasta, beverages, frozen seafood, dairy and cereal,” states Target’s website. “The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs.”

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  1. lin

    June 18, 2013 at 11:39 am


  2. Karen

    June 18, 2013 at 2:16 pm

    Ok, I just might enter a Target store in Ontario after all. Lets just hope its not a big corp. farce. I would never buy anything labelled Organic from a big brand name that has been poisoning us for a decade and thought it was OKY DOKY, BUT NOW thinks they will cash in on the awakening masses. Keep it honest Target!

  3. Kenneth Thompson

    June 18, 2013 at 2:20 pm

    Keep up the good work marchers! We’re being noticed!

  4. blahblah

    June 18, 2013 at 2:52 pm

    It’s Archer Farms, not Archer Farmers.

  5. Donna

    June 18, 2013 at 7:25 pm

    PLEASE GET US A TARGET!!!! Our entire county wants one instead of more Dollar Generals, and Wal-Marts….. Central Florida..Citrus County.

  6. J. Carlo

    June 18, 2013 at 8:40 pm

    Thank you TARGET!!! SCREW YOU, Wal-Mart!

  7. Jean

    August 19, 2013 at 1:32 pm

    I am 100% positive that my health problems are caused by GMO’s. They have not been able to verify through any blood tests or any other tests the causes of my ill health. Target will be getting my business even though I will have to shop 20 miles away. Kudos to Target and hello to better health!!

  8. Ty Loomis

    August 19, 2013 at 2:38 pm

    Congrats Target! Way to Join the Intellectual Revolution. The Corporations that jump on this huge “Conscious Consuming Awakening” will have a major market share in one of the fastest growing markets.

    Conscious Consuming & Conscious Corporations is the future of our Planet, and we are all Happy that Whole Foods & Target have lead the way in their awesome announcements! This WILL have a huge trickle down affect to all Corporations 🙂 Congrats again!

  9. maria garcia

    August 19, 2013 at 3:07 pm

    Q bien siempre pense q hisiera eso ami me gusta mirar las cosas q contienen

    • Maria Garcia

      August 19, 2013 at 3:18 pm

      Que bien siempre pense q hisiera eso ami me gusta mirar las cosas que contienen

  10. Olene Bigelow

    August 19, 2013 at 3:33 pm

    Way to go Target!! Home town company with home town trust.

  11. Angie

    August 19, 2013 at 5:00 pm

    Good news! Now if they would just stop supporting the gay agenda and at least stay neutral on this controversial subject, I could shop there again!

    • Clark Ohnesorge

      August 20, 2013 at 2:45 pm

      My goodness, to what “Gay Agenda” can you possibly refer? Do you think there is there is a committee of gay people dreaming up a plan to imperil your marriage, recruit your kids, and seduce your minister? Or do you mean the idea that most people recognize that it would be better for America if we didn’t discriminate against citizens through our institutions and instead encouraged their full participation in society? In any case, if you are a typical person it is likely that you are friends with, or related to, more than a few gay people. I’ll challenge you to practice saying out loud what you actually mean by words like “Gay Agenda” and see how you’d feel expressing those thoughts to someone you care about instead of some faceless stereotype.

      • Penny

        August 22, 2013 at 9:43 am


    • Karen

      August 21, 2013 at 1:12 pm

      The gay agenda is to receive equal treatment from government. What is wrong with that?

    • Denise

      September 2, 2013 at 5:04 pm

      So, do you tie your spouse up? Who’s on top the most? Do you use toys? What makes you think you need to know/judge what goes on in anybodies bedroom but your own. If you don’t want everybody to question what you do in the privacy of your own bedroom then keep your nose/religion/politics out of others.

  12. Claudia

    August 19, 2013 at 9:23 pm

    I’ve tried some of those products and they are really good and tasty. My children love the purple tortillas with sesame seeds.

  13. jazlow

    August 19, 2013 at 9:37 pm

    “Target isn’t the only store to pledge to be GMO-free within the following years.”

    Target is NOT pledging to be GMO-free. That is CRAZY! They’ve have been fighting GMO labeling with the rest of them. They are only pledging to have their Simply Balanced brand be GMO-free. That is some serious sloppy reporting.

  14. charlottebb

    August 20, 2013 at 12:01 pm

    I don’t buy any of Walmarts meat anymore…it tastes funny and half of the ground beef is fluid…..

  15. Sharon

    August 20, 2013 at 1:20 pm

    Is carrageenan one of the 105 additives? Where can we find the list?

  16. sharrell

    August 20, 2013 at 1:41 pm

    That’s great now if they would do something about the produce. Who sells banans by the each instead of by the pound and everything looks bad too.

    • gioia

      August 20, 2013 at 10:38 pm

      In stores that do not have the certified scales system, they have to sell by the each. They really dont have a choice unless they install the approved, certified scales in each store.. Hopefully some day they will….

    • JanLA

      August 21, 2013 at 12:22 am

      I bought bananas by the pound today and they cost me fifty cents each. I was wishing they were being sold by the each instead so I would know before checkout how expensive they are.

    • Karen

      August 21, 2013 at 1:14 pm

      Trader Joe’s does not sell bananas by the pound. I have not found any store which sells avocados by the pound.

    • daylaj

      September 2, 2013 at 8:13 pm

      bananas by the each are done for a variety of reasons, as someone else replied, the whole scale system thing being the main one. However, as a mom who has watched other moms give their kids a banana and pay for it at the checkout, I think it’s BRILLIANT. I only buy our bananas at Target because of the single pricing!

  17. l

    August 20, 2013 at 3:57 pm

    THE PEOPLE HAVE SPOKEN..and it appears Target is listening!

  18. JanLA

    August 21, 2013 at 12:20 am

    Excellent, BUT will they be labeled non-GMO? What good is it that “most” of this line is non-GMO if we can’t tell which is and which is not?

  19. vicky

    August 22, 2013 at 9:13 pm

    It is pretty reasonable and glad they do think of hte consumer first.

  20. Bill Metcalfe

    September 2, 2013 at 7:24 pm

    How will Target know if the food and the ingredients in it is GMO-free? There is no obligation on the part of any food grower or supplier to label the GMO status of any food.

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