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the Organic Review: Target Stores Launching New GMO-Free Food Line
by Ali Papademetriou
For those who shop at Target, you’ve probably noticed that the corporation sells “higher end” food products such as Archer Farms in its grocery store sections, but now, the chain has publically announced that their food quality is going to shoot even higher.
According to their website, Target will soon be introducing its “new grocery wellness brand” known as Simply Balanced in order to “meet the increasing demand for healthy food products at a great price.” The new food line will not contain any products with artificial flavors, colors, preservatives, or controversial unhealthy ingredients such as high-fructose corn syrup. 105 common food additives will be omitted from the foods.
Nearly half of all of Target’s Simply Balanced foods will be organic and to the delight of many, the corporation has said that most of its food items are made without genetically modified ingredients, too. For those who are still wary about some GMOs still lingering, Target says its Simply Balanced collection will “eliminate all GMOs by the end of 2014.”
Target isn’t the only store to pledge to be GMO-free within the following years. Whole Foods market, a store known as a “natural” and organic supermarket, actually does sell products that contain GM ingredients such as soy lecithin and modified cornstarch. They have recently made a pledge to have all of their products containing GMOs to be labeled as such by 2018.
Similarly, with the threat of the Food and Drug Administration on the verge of approving the first-ever genetically modified salmon for the market, Whole Foods, Trader Joe’s and Aldi have all said they’ll refuse to sell it.
Simply Balanced will be taking the place of two subcategories of Archer Farmers, which include Archer Farms Simply Balanced and Archer Farms Organic. The products that were once known by those names will now sport a Simply Balanced logo.
“The Simply Balanced collection offers nearly 250 products across snacks, pasta, beverages, frozen seafood, dairy and cereal,” states Target’s website. “The collection ranges in price from $1 for water to $14.99 for seafood. Key nutrition attributes are highlighted on the front of Simply Balanced packages to help guests find the products that meet their individual nutrition goals and wellness lifestyle needs.”